Why do companies invest in SEO? Is it to generate more traffic? Leads? Brand identity? All of these are good reasons to invest in search, but I believe the reason so many invest comes down to something much more important. SEO, at its core, is about creating connections.
from Pocket http://feeds.marketingland.com/~r/mktingland/~3/uV9xFE08YDw/human-side-seo-power-personas-188925
via Freelance developer London
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